Have
you seen the new "Our country, our truck" GM Chevy
ads? Images of Katrina, Vietnam and 9/11 selling the new 30
mpg Chevy
Silverado hybrid,
reinforcing the message that GM has finally gotten serious
about foreign oil dependency. While GM has been a laggard on
hybrid
vehicles,
the new Silverado hybrids demonstrates GM's new commitment
to America's National Security.
At least, that is what the ad should have been about.
Instead, GM is using ads of
9/11 - an act largely produced by America's foreign oil
dependency - to promote a gas guzzler and the apparent pride
of foreign oil dependency.
"We were trying to strike that balance between
provocative and not stepping over the line," Kim Kosak,
the brand's advertising director told Automotive News.
"This truck has been through the ups and downs of this
country, working side by side with Americans. That was the
core idea.
"A brand like Chevrolet can do it. If you used those
images to hawk a $199 deal, that would be
reprehensible."
Why? Why is O.K. for a Chevy deal, but reprehensible for a
$199 deal?
Chevy's top fuel economy is 21 mpg on the highway. 21 mpg
fleet economy requires a lot of foreign oil, the same
foreign oil that funds governments that hate America and
that have funded terrorism against America. Yet, somehow, GM
claims that buying an American-made truck justifies
increasing America's FOREIGN oil dependency. Isn't that some
kind of oxymoron?
If using 9/11 imagery is reprehensible to sell $199 deal,
it's reprehensible to sell a $20,000 deal.
Buying American-made products, such as trucks, might be more
patriotic than buying foreign-made trucks, but how patriotic
can any purchase be when it increases the use of
terrorist-supporting foreign oil?
(Source: AutoWeek)
